Addiction treatment centers need quality marketing in 2020. Long gone are the days of simply putting hundreds of thousands of dollars into Google advertising and television commercials. An effective and consistent drug rehab marketing strategy needs to be in place so that you can reach those who are both struggling personally as well as decision-makers. Here, we will highlight the top 5 digital marketing strategies that drug rehab centers need to use in 2020 to stay competitive and ahead of the curb.
Facebook remains a great avenue to stay in front of a targeted audience. By consistently creating interesting content and sharing your blog articles into recovery Facebook groups, you can tap into a powerful resource full of people seeking recovery.
YouTube is the second most popular search engine in the world. If you are not doing video marketing, you are missing out on a massive opportunity. By creating educational videos around questions people are searching for in recovery, you are able to get in front of your target audience and as long as you can capture their attention and then tell them to call your number for more information, you will win.
Having a great and consistent recovery podcast is another great avenue that most addiction treatment centers overlook in their marketing efforts. Podcasts are a powerful medium that listeners have a long attention span for because they listen to while driving, cooking, or various other tasks. in 2020, creating a podcast is as simple as having an idea and downloading the Anchor app on your phone.
Pinterest remains a virtually untapped playground for addiction treatment centers to create content. With the primary demographic being older women, AKA decision-makers, you can effectively drive hundreds to thousands of targeted visitors from Pinterest to your website every single day. Click the following for more information on Pinterest marketing for addiction treatment centers.
You may have heard of TikTok as the new thing that all of the kids are on. Well, you’re right. TikTok has a MASSIVE audience of younger people. This is a huge opportunity for you the reach the youth. To be frank, no addiction treatment centers have effectively used TikTok yet, and your canter can be the first. Learn the platform, what connects and then start testing.